Faithfull The Brand

Founded in Indonesia in 2012, Faithfull the Brand has care, quality and authenticity weaved into its fabric. From day one, co-directors, Sarah-Jane Abrahams and Helle Them-Enger have collaborated with Bali’s best manufacturers to create their hand-made garments, and have continued to live and work closely with their local community ever since.At the heart of the brand are thoughtfully produced designs that evoke a sense of summer and a spirit of travel. Faithfull is known and loved for its vintage inspired prints, flattering shapes, and unique pieces, made for sun-seekers and romantic dreamers. Women around the world look to Faithfull for their clean and simple off-duty wear and inspiring campaign imagery that transports them from their everyday to a holiday frame of mind. This essence is apparent in every collection.Faithfull the brand is the perfect brand for a coastal boutique like La Boheme. They chose the name ‘Faithfull’ for its warm, feminine appeal. The essence of the label, apparent in each collection, is youthful and uncomplicated in design, with a nostalgic nod to vintage wardrobes of summers past.