SPELL

Spell is a Byron Bay-based label that celebrates free-spirited, creative and energetic women. Spell creates luxurious pieces from printed maxi dresses to boho dresses, border print dress and festival outfits that capture the carefree essence of bohemian fashion. Our collections are designed with inspiring silhouettes and beautiful details for those who crave effortless style.

Shop our timeless and feminine maxi dresses to be the queen of bohemian fashion. Spell fashion pieces are designed for those who believe in living life to its fullest and express their individual style without fear or restraint. In Spell we strive for sustainability, mindfulness and creativity by using new technologies in garment production, and using conscious fabrics that minimise our environmental footprint. Our collections celebrate individuality, and embrace the modern bohemian lifestyle. Whether it’s an effortless maxi dress for a hot summer day or a feminine printed dress for a night out, Spell has all your fashion needs covered. Find the perfect piece for any occasion and be the envy of bohemian style. Shop Spell and start making a statement today. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.