A brand that translates a connected experience into the world of fashion & beauty, Muma was conceived through the nostalgic lens of memory.

Inspired by the generations of women before us, its emergence prompts a new generation in fashion, a reconnection to the seasons and inspired by the iridescent celebration and irreverence of nature.

Muma is a sleek, non-conformist, and a radically transgressive expression of individuality. Trend is usurped by styling and the ornamentation of self is cultivated by the wearer.